Overview
The objective of this application assessment was to identify areas of our products that are best suited for additional short-term investment to increase product usability, value and adoption
Outcome of Assessment
A baseline of the current status and an objective data-driven analysis of the quality of the product, to provide a baseline on which to improve and measure in future
Outline existing problem areas, and identify opportunities to improve the design
Provide initial recommendations on how to improve on identified problem areas
Understand what priorities lie ahead and what is needed to realize the full potential of product design and adoption
Evaluation of the process maturity, as well as the size and makeup of the product
Scope Identification
Nomination by team leads based on the following considerations:
User experience requiring improvement
Performance of application
Number of users
Complexity of execution a change request
Complexity of the application E.g. Only case management or also alert handling etc.
My contribution
UX Research
The team
1 × Business team
1 × Product manager
2 × Product Designers
Year
2022
Process
Research Approach:
Steps employed to form the baseline for the assessment
User Feedback Surveys
Utilized an industry-standard questionnaire (PSSUQ), sent to an average of 30 users, to get a baseline score to get an idea of the current high-level user satisfaction with the product today.
PO Discovery Interview
We conducted a comprehensive evaluation of the product, analyzing its purpose, status, process, technology, and background, including an Agile self-assessment.
3. Product Usability Review
Assessing the usability of an existing product using rule-of-thumb heuristics.
We used a checklist/scorecard method to review a product from a UX perspective, by UX professionals, providing a usability score. e.
Heuristic evaluations help to identify around 30-40% of usability issues, while usability testing identifies around 85% of usability issues.
Outcome
Benchmarking Score
The project outcome was a score out of 10 of the products in primarily three categories, i.e., general usability, user satisfaction, and process delivery maturity for individual products.
Key Issues
For each category, a detailed list of issues pertaining to all three categories was handed over to the product team, and a summarised version of key issues was also provided.
Enhancement Roadmap
Along with key issues for each area, a roadmap and product strategy were provided to address issues in the short term and long term.
Certain parts of the toolkit were also provided to the product teams to scale the initiative at a wider level and keep measuring the progress in the future.
Disclaimer: The project has been blurred due to a nondisclosure agreement. Please get in touch to know more.
To learn more about the work, please write an email to pankajstrategy@gmail.com or LinkedIn